• Thursday 30th November, Ricoh Arena

Event Marketing Promotion

How is NSC promoted to the UK Sales Community?



General Show Promotion (incl. but not limited to)

  • E-promotion to our own UK database of 70,000+ sales directors, sales managers, BDMs & sales professionals 

  • E-promotion to our own UK database of 17,000+ companies from IT, manufacturing, food & drink, textiles and education

  • E-promotion to (new/ leased each year) database of 15,000+ UK sales directors, sales managers, BDMs & sales professionals

  • E-promotion to (new/ leased each year) database of 1,700+ UK HR & Training managers

  • E-promotion to (new/ leased each year) database of 6,800+ UK Business owners (60 miles of Coventry)

  • Twitter via@SalesExpo (10,500+ followers)

  • LinkedIn Group: National Sales Conference and Exhibition (1,100+ members)

  • Linkedin Group: Sales & Marketing Professionals - Managers (5,500+ members)

  • Targeted LinkedIn promotion via specific sales related groups

  • Targeted telephone marketing

  • Direct communication with confirmed delegates showcasing the exhibitors

  • Printed 20,000 A5 postcards and distributed at UK related events, seminars and sent out as loose inserts via various publications

  • Printed and distributed 5,000 desk calenders

Profession based Associations, incl. APS, IoD, TheILM & ISM

  • Inclusion on website & e-newsletters

  • Dedicated eshots to members

  • Promotion via social media channels

  • Distribution of brochures and promotion at regional events & seminars

Winning Edge Magazine (for ISM members)

  • Full page adverts & loose inserts

  • Editorial coverage pre-show

  • Post-show write-up

Sales Initiative Magazine (45,000 e-subscribers)

  • Preview in Sept/Oct issue

  • E-Shots to 45,000 e-subscribers

  • Promotion via monthly e-newsletters to 45,000 e-subscribers

  • Banners on both homepage and throughout website


  • Inclusion in monthly e-newsletters

  • Banner on both homepage and other webpages

  • Editorial coverage

International Journal of Sales Transformation

  • Full page adverts & loose inserts

  • Editorial coverage pre-show

  • Post-show write-up

EDGE Magazine (for TheILM members)

  • Adverts & loose inserts

  • Editorial coverage pre-show

  • Post-show write-up

Exhibition News Magazine

  • Adverts & loose inserts

  • Editorial coverage pre-show

  • Post-show write-up

Promotion via industry magazines & associations for the following sectors:

  • Metal Work & Machining

  • Laser, Optics, Photonics, Fibre Systems and Imaging Sector

  • Production Engineering & Quality Assurance

  • Automotive & Aerospace Manufacturing

  • Scientific Computing (data analysis, data management & high performance computing)

  • Research Information (online content & information management)

  • British Blinds and Shutters Association (BBSA)

  • British Promotional Merchandise Association (BPMA)

  • Gauge & Tool Makers Association (GTMA)

  • Processing & Packaging Machinery Association (PPMA)

  • UK Industrial Vision Association (UKIVA)

  • Manufacturing Technologies Association (MTA)

Local Marketing & Promotion (Midlands Area)

  • RICOH Arena - Onsite promotion & postcard distribution to clients and visitors

  • E-promotion to Ricoh Arena's corporate database

  • Letter and postcard drop to local businesses in Coventry, Birmingham and Rugby area

  • Coventry City Council - Website & e-newsletter inclusion

  • E-promotion to Coventry Chamber of Commerce members