March 13, 2019    Comment off

4 Fast Steps to Establishing Credibility

One of the quickest ways to leave a bad initial impression is to forget who you are talking to, and why. We in sales spend a lot of time making sure decision-makers understand our goods and services, but then we fail to quickly connect those solutions to someone else’s needs. This information imbalance becomes apparent […]

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March 13, 2019    Comment off

What’s The Big Deal? It Might Be More Than You Think…

How do you define the value of a newsworthy big deal? If your answer stops at a dollar sign, think again. Really big deals are defined and driven by the business value we bring to the customer, not the revenue we gain. It could be about helping a customer cut costs by consolidating complex, antiquated, […]

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March 13, 2019    Comment off

How to Sell in the Era of the Educated Buyer

So how do you sell in this era of the educated buyer? You create a team of smarter sellers.  When I speak with other B2B sales leaders, I am most concerned with how they feel completely caught off guard in this era of the educated buyer. I do admit that the change has been swift: […]

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