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The Power of “Story-Selling”

One of the most powerful and compelling forms of communication throughout human history has been the story. From bedtime stories to listening to grandparents talking about the good old days, our upbringing has been saturated with story. 

Now neuroscience allows us to understand exactly why stories are so powerful, and most importantly for us as sales professionals, how we can use them to inform, educate and influence our customer's brains. 

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How to Engage Sales Prospects in a More Meaningful Way

There’s no doubt that being social is an important part of social selling. It’s in the name, after all. Sharing, liking, and commenting on social content are great ways to stay engaged with important contacts, but if generating leads is your goal, it helps to combine “being social” with “being purposeful.”

Acknowledging a job change, sharing a news item, and being active in comments are a few ways to use engagement to generate leads. Here, we explore how to use these functions strategically:

Use Comments to Add Value

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Make Your Sales Job More Meaningful: How to Find Purpose in Your Work

When did you decide to build a career in sales? Was it a conscious decision as a teen? Or did you find yourself migrating to the field after discovering you had a knack for connecting people with things they need?

Whatever your reason for working in the sales profession, chances are you’ve been disillusioned a time or two. It happens to almost everyone at some time.

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3 Simple Questions to get Marketing and Sales Working Together

How do you get the sales team and marketing team to work together?

There’s a lot of talk about the increasing need to align sales and marketing functions within organizations. Customers are expecting a seamless experience. And it’s getting more difficult to split the different parts of the customer life cycle between the sales team over there, and the marketing team over here.

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