May 15, 2019 Comment off
4 Strategies to Improve Sales Conversions
Even if you are getting loads of leads, website traffic and call connects, it doesn’t mean you are hitting your key targets. Your conversion rates could be falling, and there is no one-size-fits-all method to make radical changes. Every business is different and the reasons prospects fall between the cracks vary. It’s not easy to […]
May 15, 2019 Comment off
Creating Compelling Customer Value Propositions
Key account management (KAM) has evolved radically over the last five years or so. The traditional focus of managing a large customer relationship is still tacit, but today a more sophisticated business model is required. Customers and suppliers seek to co-create value – and KAM is the perfect way to achieve this. When key account […]
May 15, 2019 Comment off
The Best Way to Celebrate Sales and Lead Generation
We take a look at how to unite your sales and marketing teams by creating unity, developing peer-to-peer recognition and keeping the forward momentum going. A Match Made in Heaven, Gone Wrong? Sales and marketing are a match made in heaven… or at least they should be. And as with any good match, it’s important to […]
May 15, 2019 Comment off
7 Pillars of Effective Sales Dashboards
The Sales dashboard is a salesperson’s best friend, and rightly so. It’s where salespeople can get quick and easy access to digest information on a variety of metrics and key performance indicators (KPIs). And with the vast amount of today’s digital tools storing so much data within its systems, a Sales dashboard is where users […]
April 18, 2019 Comment off
How Setting Smart Goals Can Create a Sales Surge
Speak to any salesperson and they’ll tell you that their role is all about goals. Meeting their personal goals, exceeding their team’s goals, wanting to earn incentivised goals, achieving the goals laid out to them by their mentor – the list goes on. So if your sales reps only have one goal then you know […]
April 18, 2019 Comment off
How Diagnosing Customer Pain Points Can Remedy Rejection
Selling to a prospective customer who you suspect or even know isn’t going to buy your product is one of the most frustrating and costly elements of sales. Not only does a customer saying ‘no’ drain your businesses’ productivity and budget, but it also saps your employees’ morale. However, understanding the prospect’s pain points will […]
April 18, 2019 Comment off
Why a Growth Mindset is Key to Sales Success
The mantra of many of the world’s leading businesses has been built around a so-called ‘growth mindset,’ whereby successful people are those that have talents and abilities that can be enhanced by effort, learning and persistence through their lives. This theory, coined by Stanford psychologist Carol Dweck, is central not only to successful businesses, but […]
April 18, 2019 Comment off
6 Traits of Highly Successful Sales Managers
The role of the sales manager has changed immeasurably in recent years as the industry constantly evolves. Sales approaches that worked in the past are no longer relevant and the way people buy is unrecognisable to even a few years ago. As a result, the sales manager’s key task is to ensure they have the […]
March 13, 2019 Comment off
4 Fast Steps to Establishing Credibility
One of the quickest ways to leave a bad initial impression is to forget who you are talking to, and why. We in sales spend a lot of time making sure decision-makers understand our goods and services, but then we fail to quickly connect those solutions to someone else’s needs. This information imbalance becomes apparent […]
March 13, 2019 Comment off
What’s The Big Deal? It Might Be More Than You Think…
How do you define the value of a newsworthy big deal? If your answer stops at a dollar sign, think again. Really big deals are defined and driven by the business value we bring to the customer, not the revenue we gain. It could be about helping a customer cut costs by consolidating complex, antiquated, […]