customer loyality

December 18, 2019    Comment off

3 Easy Ways to Create Loyal Customers

On average, it’s five times more expensive to acquire a new customer than it is to keep an existing one. So, if you are only focusing on new customers, you could be missing out on retaining valuable customers and revenue opportunities from cross-selling and upselling. Therefore, turning your attention to your current customers and playing […]

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real time sales

December 18, 2019    Comment off

Why you need to do real-time sales

Customers today want information in real-time. They don’t expect to have to wait, particularly if they are ready to buy, and unwarranted cold calls are becoming more and more unpopular by the day. Enter real-time sales, via your website – which in the digital age has the potential to be your best-converting channel (if it […]

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December 18, 2019    Comment off

What is sales enablement and why is it important?

Working in sales is a tricky business. Every salesperson, in every industry and company size, needs to take into account the various stages of a sales process – before, during and after a conversation has taken place. Equally, if the salesperson isn’t armed with the right tools and information, it makes that process a lot […]

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November 7, 2019    Comment off

Company Values: More Than Words on a Wall

Almost every company has a set of values, but very few truly live them and build culture around them. In this blog, we look at how to choose, define, and live your values as an organization.  How can your company ensure that core values are more than just words on a wall? What does it […]

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Customer Experience

November 7, 2019    Comment off

Mind the Customer Experience Gap

“A time of great change is also a time for great opportunity.” Jennifer O’Neill, Director of Global Sales Enablement at Medallia, got it right during her SiriusDecisions Summit Europe presentation. The B2B landscape in Europe and around the globe is rapidly changing, opening doors to the companies that are nimble enough to keep pace and […]

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sales closing

November 7, 2019    Comment off

7 Closing Techniques For Your Team

When it comes to selling, it’s all about closing. Therefore, the best closing techniques are required for converting the most prospects. However, there are loads out there, so how do you pick the best one? Here are 7 of the best sales closing techniques for you to implement with your team. 1. The now or […]

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soft selling

November 7, 2019    Comment off

How to Perfect the Art of the Soft Sell

As pushy sales techniques become ‘old school’, soft-selling has grown in prominence. Today’s prospects continually favour inbound, rather than outbound. Soft selling is a longer approach but can be incredibly rewarding. Particularly if your prospects are bombarded by salespeople who call them, send them generic emails, offer a demo straight away, and then want to […]

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November 7, 2019    Comment off

The Steps to Write a Great Sales Script

While the best salespeople never read from a sales script, it can be really beneficial in improving results and prepping for awkward questions. In this blog, we’ll take you through the steps of writing a good sales script that you can tailor for your sales team. Step 1: Identify the product you want to sell […]

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November 7, 2019    Comment off

The Benefits of a CRM System For Your Sales Team

Every operational aspect of your sales team involves a lot of information being generated. And it all needs to be tracked somewhere. That’s where a Customer Relationship Management (CRM) system comes into its element. A CRM system is specifically designed to add value to your business efficiency. It helps improve customer retention, sales productivity, customer […]

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Framwork for Setting Effective Sales Targets

October 9, 2019    Comment off

A 10 Step Framework for Setting Effective Sales Targets

Most organisations already have some of the elements of this framework, but it is rare to find a sales target system that features the entire framework in a holistic fashion. This framework comprises key practices that are required for ensuring that the performance measures used in the target setting process and the targets agreed are effective. 1. Review of […]

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