Data is the new gold in the digital age. Therefore, as sales professionals, utilising data can result in big improvements in identifying target accounts, geographies and industries. In the modern world, where competition is more prominent than ever before, the good use of data has become a real competitive advantage. With so much uncertainty at […]

Businesses today have an onus on them to differentiate themselves amid the increasingly competitive industry landscape. As more and more businesses come and go in all industries, it’s never been more important to stand out from the crowd – and that applies to both prospects and current customers. The selling doesn’t stop at the close […]

Yelp. Rotten Tomatoes. Amazon 5-star reviews. Consumer Reports. Today’s consumer has nearly unlimited outlets to express their satisfaction (or all too often, their dissatisfaction) with a service or product they have received. It’s been said that if you do something well, someone will hear about it. Do something wrong, and twenty people will hear about […]

On average, it’s five times more expensive to acquire a new customer than it is to keep an existing one. So, if you are only focusing on new customers, you could be missing out on retaining valuable customers and revenue opportunities from cross-selling and upselling. Therefore, turning your attention to your current customers and playing […]

“A time of great change is also a time for great opportunity.” Jennifer O’Neill, Director of Global Sales Enablement at Medallia, got it right during her SiriusDecisions Summit Europe presentation. The B2B landscape in Europe and around the globe is rapidly changing, opening doors to the companies that are nimble enough to keep pace and […]