October 14, 2020    Comment off

Discovery Call Disasters: 7 Deadly Sins to Avoid

Why is a discovery call so important in the sales process? Because it can make or break your prospect relationship straight away. However, simply making more discovery calls isn’t a recipe for success. There’s a load of common pitfalls you can fall into along the way to hinder the results. Here are the 7 deadly […]

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October 14, 2020    Comment off

How to Instantly Create Value

A lot of sales conversations begin with a prospect by sharing company, product or service, or personal information. However, exceptions aside, leading with any of those topics isn’t going to create real value for the prospect. Prospects don’t want to have a conversation in which the salesperson goes through a load of marketing slides. The […]

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July 30, 2020    Comment off

Using Sales Data for Better Prospecting

Data is the new gold in the digital age. Therefore, as sales professionals, utilising data can result in big improvements in identifying target accounts, geographies and industries. In the modern world, where competition is more prominent than ever before, the good use of data has become a real competitive advantage. With so much uncertainty at […]

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February 12, 2020    Comment off

4 Ways to Provide Value to Customers

Businesses today have an onus on them to differentiate themselves amid the increasingly competitive industry landscape. As more and more businesses come and go in all industries, it’s never been more important to stand out from the crowd – and that applies to both prospects and current customers. The selling doesn’t stop at the close […]

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December 18, 2019    Comment off

Are You Providing a Great Customer Experience?

Yelp. Rotten Tomatoes. Amazon 5-star reviews. Consumer Reports. Today’s consumer has nearly unlimited outlets to express their satisfaction (or all too often, their dissatisfaction) with a service or product they have received. It’s been said that if you do something well, someone will hear about it. Do something wrong, and twenty people will hear about […]

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December 18, 2019    Comment off

3 Easy Ways to Create Loyal Customers

On average, it’s five times more expensive to acquire a new customer than it is to keep an existing one. So, if you are only focusing on new customers, you could be missing out on retaining valuable customers and revenue opportunities from cross-selling and upselling. Therefore, turning your attention to your current customers and playing […]

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Customer Experience

November 7, 2019    Comment off

Mind the Customer Experience Gap

“A time of great change is also a time for great opportunity.” Jennifer O’Neill, Director of Global Sales Enablement at Medallia, got it right during her SiriusDecisions Summit Europe presentation. The B2B landscape in Europe and around the globe is rapidly changing, opening doors to the companies that are nimble enough to keep pace and […]

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