sales skills

January 14, 2020    Comment off

How Sales and Marketing Can Work Together

Sales and marketing teams have always been known to have a frayed relationship at best! But there are ample benefits to be found when the two departments put their heads together and work in sync. Here are just 4 ways sales and marketing teams work together: 1. Marketing Can Warm Up Leads For Sales If […]

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January 14, 2020    Comment off

What Marketing Tactics Can You Learn to Get More Sales?

If you think marketing skills are wasted on you, think again. A switch in thinking is in need. That’s because learning some skills typically associated with marketing can bolster the tools you have at your disposal when it comes to selling. Benefits will include adding value to the business, communicating better, closing deals faster and […]

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August 7, 2019    Comment off

Here’s Why You Should Send Your Marketing People to a Sales Conference

Are you making plans for the 2019 National Sales Conference? Checking out the speaker bios, booking hotel nights, registering your salespeople? Have you thought about sending any marketing people to this year’s event? You’re probably wondering: Why would I do that? Marketing people go to marketing conferences. Salespeople go to sales conferences. We only have […]

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August 7, 2019    Comment off

Myth Busting: Why Sales & Marketing Aren’t Merging

It is often claimed that the functions of sales and marketing are merging but, in reality, this couldn’t be further from the truth. However, while both parties deliver very different outcomes, they can benefit from gaining a better understanding of each other’s roles. The merging myth It has often been claimed that salespeople should spend […]

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August 7, 2019    Comment off

How to Generate Leads Without Marketing

Content marketing and inbound marketing are proving increasingly popular in generating leads and customers that help salespeople hit their quota. However, these techniques aren’t the be-all and end-all of sales prospecting and acquiring new customers. Without pouring cold water on the importance of marketing, we took a look at how the modern salesperson can still […]

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June 12, 2019    Comment off

Why Sales and Marketing Alignment is Key to Business Success

When sales and marketing align and work seamlessly together your business will become more productive and more profitable. Achieving this has been a major challenge for businesses for some time but now, in the modern business environment, failing to guarantee sales and marketing alignment will see vital objectives missed and, more importantly, customers lost. The […]

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