August 7, 2019    Comment off

Here’s Why You Should Send Your Marketing People to a Sales Conference

Are you making plans for the 2019 National Sales Conference? Checking out the speaker bios, booking hotel nights, registering your salespeople? Have you thought about sending any marketing people to this year’s event? You’re probably wondering: Why would I do that? Marketing people go to marketing conferences. Salespeople go to sales conferences. We only have […]

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August 7, 2019    Comment off

Myth Busting: Why Sales & Marketing Aren’t Merging

It is often claimed that the functions of sales and marketing are merging but, in reality, this couldn’t be further from the truth. However, while both parties deliver very different outcomes, they can benefit from gaining a better understanding of each other’s roles. The merging myth It has often been claimed that salespeople should spend […]

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August 7, 2019    Comment off

How to Generate Leads Without Marketing

Content marketing and inbound marketing are proving increasingly popular in generating leads and customers that help salespeople hit their quota. However, these techniques aren’t the be-all and end-all of sales prospecting and acquiring new customers. Without pouring cold water on the importance of marketing, we took a look at how the modern salesperson can still […]

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June 12, 2019    Comment off

Why Sales and Marketing Alignment is Key to Business Success

When sales and marketing align and work seamlessly together your business will become more productive and more profitable. Achieving this has been a major challenge for businesses for some time but now, in the modern business environment, failing to guarantee sales and marketing alignment will see vital objectives missed and, more importantly, customers lost. The […]

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