What is CPD?
Continuing professional development (CPD) is the intentional maintenance and development of the knowledge and skills needed to perform in a professional context. This could mean honing current skills, it could mean developing them to a new level, or it could mean learning new ones that will allow an employee’s job role to expand or prepare them for potential promotion.
CPD obligations are present in most professions. Most companies and organisations now prioritise them because they ensure a constantly developing workforce.
CPD activities can range from formal educational activities such as instructor-led training courses, workshops or seminars, to more informal approaches such as work-based learning or mentoring.
Who needs CPD?
Across the UK workforce, CPD is expected of most individual professionals in most sectors. It is generally governed by sector-specific professional bodies or regulators.
Anyone who is a member of a professional body is likely to have CPD requirements laid out for them by the body, rather than by their employer.
Employers will often support with CPD, and may even contribute to CPD plans. However, the onus is very much with the individual to source CPD training activities that meet their personal learning needs and objectives.
What are the benefits of CPD?
The benefits of CPD can be seen from two perspectives – that of the employee, and that of the employer.
For employees, CPD helps them keep their knowledge and skills up-to-date. It also ensures that the professional standard of their qualifications and registrations is maintained. Furthermore, it contributes to their professional sense of direction. Completing CPD helps build their confidence and credibility, allows them to showcase their achievements and equips them with tools to cope positively with change.
CPD is beneficial for employees’ career progression and advancement. CPD research confirmed that for anyone hoping to get promoted, or wanting to specialise in a different area, demonstrating their learning agility and dedication to CPD can make a substantive difference
For employers, the primary benefit of CPD is ensuring that standards across the company are high and consistent. CPD also promotes greater work engagement from the workforce and general commitment to job roles. Having a number of employees undertake CPD, whether concurrently or over a period of time, allows for the sharing of best practice and support. CPD also contributes to maximising staff potential and provides a useful benchmark for annual appraisals.
How many CPD Points / Hours do I Accrue?
- National Sales Conference = 7 points for full days attendance
- Sales Learning & Development = 7 Points for full days attendance
- National Sales Academy = 7 Points for full days attendance