Business Leader, Know Yourself, Know Your Customer

Karen will focus on two areas vital to establishing successful relationships: self-awareness and understanding your customer.
Know Yourself: Karen will examine the extent to which “covering” – hiding parts of your personality – can damage performance at work; the importance of bringing your whole self to work; and the vital part that congruence plays in success (slightly bizarrely delegates will even learn a valuable lesson from the career of Donald Trump here!)
Know Your Customer: Karen will discuss the changing nature of the UK population and changing customer behaviour driven by emerging technology. She will examine the importance of empathy, and the other components that build trust.
Key take-outs:
– Understand the importance of authenticity
– Explore how to build trust with customers
– Learn what story customers want to hear
Karens rise to the top…
Karen has featured 5 times in the Power List of Britain’s 100 Most Influential Black People. In November 2014 Karen topped the Power List coming in at number 1, being the first Business woman to do so. Karen was also included in the 2015 Radio 4 Woman’s Hour Power List of Top 10 Influencers, being positioned at number 8. Here is how her career has unfolded:
1993 Karen began her career at CIA MediaNetwork working across a range of accounts inluding Natwest, Time Life, Barclaycard and Prudential
1995 Joined Zenith Media as a Senior Communications Planner and Buyer working on the prestigious BT account. Karen was then head-hunted by The Media Business Group.
1999 Karen was promoted to the Board of Directors of the newly merged MediaCom and The Media Business Group Board.
2003 Karen moved from the Business Director role that she had held for so long to become the Marketing Director of MediaCom. In 2003 and 2005 Karen was voted by Management Today as one of 35 Most Powerful Women Under 35 in the UK.
2008 Karen became MediaCom’s Chief Operations Director for EMEA. Priority markets included Russia, Turkey, France, Spain, Portugal, Poland, Czech Republic and South Africa. After 3 years strengthening the EMEA network, during which time MediaCom moved from the 5th to 3rd largest EMEA network media agency.
2011 Karen was promoted to CEO of the UK Office in January 2011, running over £1.2bn of media billings and over 1,100 people. MediaCom UK is the largest media agency in the UK with a range of diverse clients, such as Sky, Tesco, GSK, Coca Cola, CRUK, Centrepoint, Audi, DFS and the Met. Police. MediaCom is a truly UK national agency with offices in London, Manchester, Birmingham, Leeds, Edinburgh and Dublin. During Karen’s tenure as CEO the UK business won over £790 million of new business.
2012 Karen launched an Apprenticeship Scheme for 18-24 year olds at MediaCom, working with Tim Campbell, MBE and The National Apprenticeship Service.
2015 In 2015, Karen led the agency to win the coveted Tesco business, after over 23 years with their incumbent agency. MediaCom were voted Agency of The Year by industry magazine Campaign, for an unprecedented two years in a row, in both 2013 and 2014. Karen has also been named as one of the Evening Standards Progress 1000, London’s most influential people of 2015
2016 In January 2016 after serving as CEO for 5 years, Karen was promoted to Chairwoman of MediaCom UK.