THE LEADERSHIP EDITION
EARLY BIRD PRICE ENDS
CO-LOCATED EXECUTIVE ROUND TABLES
IN PARTNERSHIP WITH
FOR C-LEVEL, CROs, VPs, DIRECTORS & HEADS OF BUSINESS
KEYNOTE SPEAKERS
Julie Holmes
Innovation, AI & Technology Expert
Rory Underwood MBE
England Rugby’s Top Try Scorer & Ex-RAF Pilot
Paul McGee
The SUMO Guy, bestselling author
TBA
More Information Coming Soon...
AGENDA
Keynote
Peer to Peer
Workshop
Social & Networking
- SESSION 1 -
WELCOME!
09:15 - 09:30
Steve Lindsey
Event Director & Chief Event Geek,
Lincoln West
EXECUTIVE BREAKFAST & INDUSTRY ROUNDTABLES
09:30 - 11:00
Connect with fellow industry leaders.
- SESSION 2 -
SUMO LEADERSHIP - PART #1
11:00 - 12:00
Key Takeaways:
- Gain a practical mindset tool for handling pressure.
- Simple shifts that change how you show up at work, fast, and easy to apply.
- Better choices, better results, and more fun doing it, that’s the SUMO promise.
Paul McGee
The SUMO Guy,
bestselling author
LUNCH
12:00 - 13:00
- SESSION 3 -
ROUND TABLES
13:00 - 14:00
Industry & topic specific challenges hosted by fellow leaders and peers.
SUMO LEADERSHIP - PART #2
14:00 - 15:00
Key Takeaways:
- Gain a practical mindset tool for handling pressure.
- Simple shifts that change how you show up at work, fast, and easy to apply.
- Better choices, better results, and more fun doing it, that’s the SUMO promise.
Paul McGee
The SUMO Guy,
bestselling author
- SESSION 4 -
ENABLEMENT MEET-UP
15:30 - 17:00
Led by experienced enablement leaders, you'll explore how to prioritise effectively and boost efficiency across your sales function in a trusted peer to peer environment.
Ben Purton
Senior Enablement Manager, Zoom
Imogen McCourt
Revenue Enablement Leader & Advocate, The Economist Group
Ellie Salicetti
Senior Sales Enablement Partner, Pinterest
In partnership with...
17:00 - Welcome drink on us
Join the National Sales Conference community, incl. Top 100 Sales Influencers, National Sales Awards Judges & Finalists for a drink (or two) - no agenda!
Location: The Leaf & Cane Cocktail Bar
ROUNDTABLES
Sharing C-Level & Leadership Challenges
Ben Purton
Senior Enablement Manager
Mel Bunston
Senior Capture Manager
Lucy Davis
Chief Executive Officer
Jason Wyatt
Technical Training Manager
Greig Millar
Chief Revenue Officer
Sue Preston
Vice President, WW Advisory
Tim Gale
Manager, New Business Sales
Imogen McCourt
Revenue Enablement Leader
Christopher Digby FRSA
Insurance Prof. & Executive Director
Scott Hamilton-Cooper
Chief Commercial Officer
Nicole Frazer
Head of Defence
& Government
Candice Arnold
Chief Revenue Officer (CRO)
Ellie Salicetti
Senior Sales Enablement Partner
FREQUENTLY ASKED QUESTIONS
Who should attend?
Senior Leaders with direct accountability for revenue strategy, sales performance & leadership direction:
+ Chief Revenue Officers (CROs) & Chief Commerical Officers (CCOs)
+ Sales Directors & Group Sales Directors
+ VPs of Sales / VP of Revenue
+ Heads of Sales / Head of Commercial / Head of Business
+ Manging Directors & General Managers with revenue responsibility
Leaders who influence performance, capability and execution across sales & revenue teams
+ Regional & Divionsal Sales Directors
+ Senior Sales Managers leading managers
+ Revenue & Growth Leaders
+ Enablement & Revenue Ops Leaders
+ Customer Success Leaders with revenue responsibility
Why should I attend?
Because leadership is no longer about managing targets. It’s about driving performance through people, culture, and clarity. This leadership edition is designed for senior sales and revenue leaders who carry real accountability. Those shaping strategy, leading teams through change, and delivering results in complex, high-pressure environments.
You’ll gain:
+ Strategic perspective on where sales leadership is heading and how to stay ahead
+ Proven frameworks to improve execution, consistency, and commercial impact
+ Insight from peers facing the same growth, talent, and performance challenges
+ Practical ideas you can apply immediately, not theory
+ Time out of the business to think, reflect, and lead more intentionally
If you lead people, influence strategy, and own results, this conference is for you.
What are the key themes & topics?
1. Modern Sales Leadership
What it really takes to lead high-performing sales teams today. Moving beyond command-and-control to clarity, trust, and accountability.
2. Driving Consistent Revenue Performance
How leaders create repeatable success, not reliance on heroes. Systems, rhythms, and behaviours that deliver predictable results.
3. Leading Through Change & Uncertainty
Adapting strategy, structure, and mindset in fast-moving markets. Keeping teams focused, confident, and commercially sharp during disruption.
4. Culture, Standards & Accountability
Building a culture where high standards are clear, performance conversations are normal, and accountability is owned at every level.
5. Coaching Leaders, Not Just Sellers
How great leaders develop managers who can coach, not just forecast. Elevating capability throughout the leadership layer.
6. Talent, Retention & Succession
Attracting, developing, and keeping top sales talent. Creating clear career pathways and future-ready leadership benches.
7. Aligning Sales, Marketing & Revenue Functions
Breaking silos to drive growth. Leadership strategies that improve alignment, execution, and customer impact.
8. Data, Insight & Decision-Making
Using data to inform better decisions without losing the human element. What leaders should measure, review, and act on.
9. Resilience, Energy & Leadership Longevity
Sustaining performance under pressure. Managing energy, mindset, and wellbeing to lead effectively over the long term.
10. Leadership Legacy & Impact
The mark leaders leave on people, teams, and organisations. Leading with intent, purpose, and long-term perspective.